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	<title>Blogger Dad &#187; advertising</title>
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	<link>http://www.bloggerdad.com</link>
	<description>a little humor, a lot of heart</description>
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		<title>How NOT to market to me</title>
		<link>http://www.bloggerdad.com/how-not-to-market-to-me/</link>
		<comments>http://www.bloggerdad.com/how-not-to-market-to-me/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 12:17:17 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[humor]]></category>
		<category><![CDATA[rants]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[bad marketing]]></category>
		<category><![CDATA[chocolate]]></category>

		<guid isPermaLink="false">http://www.bloggerdad.com/?p=831</guid>
		<description><![CDATA[In a prior post, I mentioned how I get pitched crap from Public Relations and marketing people pretty regularly here at Blogger Dad. People want me to open up my space here to sell you all sorts of stuff you &#8230; <a href="http://www.bloggerdad.com/how-not-to-market-to-me/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>In a prior <a href="http://www.bloggerdad.com/dear-sony-and-microsoft/" mce_href="http://www.bloggerdad.com/dear-sony-and-microsoft/">post</a>, I mentioned how I get pitched crap from Public Relations and marketing people pretty regularly here at Blogger Dad.</p>
<p>People want me to open up my space here to sell you all sorts of stuff you don&#8217;t want or need. Such as:</p>
<ul>
<li>get rich quick schemes</li>
<li>home improvement items</li>
<li>miracle weight loss pills</li>
<li>shady blogging affiliate programs</li>
<li>and tons of other questionable products</li>
</ul>
<p>The funny thing is how these marketers approach me in emails. They act like big fans of the blog (even if they can&#8217;t always remember my name) who just want to offer <b>me an opportunity</b>. How nice of them.</p>
<p>They think if they say some nice words or offer me some free samples of whatever they&#8217;re pitching, that I&#8217;ll let them advertise here for free or will write a review and <b>do their work for them</b>.</p>
<p>Does this actually work on other bloggers? Are there people out there who are so eager to be liked or get some free trinkets that they&#8217;ll sell out their space and their readers?</p>
<p>Last week, I got an email from a PR person, asking me to help pitch a contest for a candy bar company. I am including the email below. I&#8217;ve deleted the name of the person, her company and the product, so as not to be a complete jerk.</p>
<blockquote><p><i>Hi,</i></p>
<p><i>I hope you will forgive this email out of the blue! My name is _______, and I work for_________ a PR agency. We are currently working with ________ on their latest campaign and new competition, to find the new face and personality of (a chocolate bar.)</i></p>
<p><i>________ is launching a search throughout the UK and Ireland to find six funny kids between the ages of 4 and 11 to appear on the front of the iconic packs (and it hasn’t changed for the last 12 years!). <b>Having read your blog, I thought you may be interested in highlighting this campaign and competition; </b>for you and your family to possibly take part and for your readers who may be interested in getting involved!</i></p>
<p><i>Parents or guardians will be able to take part in this competition by submitting a picture and a funny quote from their child, or even a cute anecdote. 100 children with the most public votes will become our semi finalists. 30 children will then be short-listed by a panel, including a celebrity judge, who will all be awarded great prizes.</i></p>
<p><i>If you would like to find out more about this campaign and competition, please let me know and I would be more than happy to provide you with more details and information.</i></p>
<p><i>I look forward to hearing from you soon.</i></p>
<p><i>Warm regards,</i></p>
</blockquote>
<p>Now I know I am likely overreacting to this particular email, but let this serve as a warning to all marketers who want to pitch to my readers.</p>
<h3><b>Don&#8217;t pitch me crap.</b></h3>
<p>The thing that ticks me off most is how she claims that after reading my blog, she felt I would love to promote her candy pimping contest aimed at kids aged 4-11.</p>
<p><b>Really?</b></p>
<h3><b>What did you read that led you to this conclusion?</b></h3>
<ul>
<li>Was it something about my two year old son, who is still two years away from being of age to enter the contest?</li>
<li>Was it my rant about being overweight most of my life and trying to ensure my son eats healthy?</li>
<li>Maybe it was one of my comics aimed at soulless marketers pimping crappy stuff to kids?</li>
<li>Maybe it&#8217;s that I don&#8217;t live anywhere near the UK, where the contest is being held?</li>
<li>Maybe it was my post about my cousin being robbed and shot by&nbsp; a man dressed as a candy bar?</li>
</ul>
<p>Okay, that last one wasn&#8217;t true. But it doesn&#8217;t matter because I&#8217;m fairly certain she isn&#8217;t reading this blog.</p>
<p><b>It&#8217;s not that I am above advertising</b></p>
<p>Just don&#8217;t blow smoke up my butt. Treat me and my readers with some respect. Or in the very least, offer me something I actually want or something I won&#8217;t feel like a fraud or an irresponsible bastard for selling to my audience.</p>
<p>Like a PlayStation 3 or an X-Box 360.</p>
<h3><b>So, in the category of &#8216;You Wanted it, You&#8217;ve Got it&#8217;</b></h3>
<p>I decided to go ahead and<b> help you spotlight your contest</b>, after all. No, my son isn&#8217;t old enough to pimp your sweet treats. So, I decided to use my artistic talents and present you with the perfect child for your campaign. A child who should fit well with your target demographic.</p>
<p>If you&#8217;d like to thank me, I&#8217;ll take a free box of chocolates.</p>
<p><img class="alignnone size-full wp-image-834" title="kids-chocolate" src="http://www.bloggerdad.com/wp-content/uploads/2009/06/kids-chocolate.gif" mce_src="http://www.bloggerdad.com/wp-content/uploads/2009/06/kids-chocolate.gif" alt="kids-chocolate" width="500" height="225"></p>
<p>So, what kind of products have you been pitched? Is there any product mention you&#8217;ve ever regretted doing on your blog?</p>
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