Here’s something you should know about me: my favorite part about blogging, SEO and content marketing, hands-down, is keyword research.
That’s not hyperbole – sometimes I’ll wake up in the middle of the night, go to the bathroom and write down keyword research ideas for the morning.
(You can ask my wife about this)
I once considered naming my child Ahrefs.
(Don’t ask my wife about this)
I’ve been doing keyword research for more than 10 years, ever since I started writing online, and my approach to keywords has evolved a lot over that time.
Today, I look at keywords more as topics than individual/specific searches, and I try to focus on the intent behind the search to produce content that matches the intent.
That sounds complicated, but really it’s just making sure you answer people’s questions.
If someone’s looking to fix a garbage disposal, make it as easy as possible – don’t spend unnecessary time explaining the history of disposals or something else irrelevant to the convo.
Just tell them how to fix a damn garbage disposal.