One of the most important steps to growing a successful blog is choosing the right niche, or topic, for your site.
I’ve made just about all the mistakes you can in this area, from going too specific to starting too broad.
In general, here’s my advice:
- don’t choose a niche simply because it’s your passion
- don’t choose a niche simply because you can make more money
- choose a niche that has a ton of questions, problems and online searches
- choose a niche related to the group of people you want to help
Making your passion into a blog doesn’t guarantee success, and neither does following the money just to make money.
You need to choose a niche that has a lot of questions and problems so that you can answer those problems with your content.
What you should focus on: providing value to readers by solving even the smallest of problems.
What problems do you want to solve?
Whose questions do you want to answer?
That’s the best way to pick your niche.